One of the most valuable parts of your Twitter profile is the link in your company's profile. Instead of simply pasting in the URL of your homepage, take the time to create a new page on your website specifically targeted toward visitors from Twitter. The landing page could be an introduction to your company, an offer or some useful advice. The key is that some aspect of this Twitter landing page should support lead generation.
2. Tweet links to landing pages.
While most of your Twitter followers may not be ready for a product demonstration, they are probably ready for some of your thoughts on lead generation. send out links to your landing page for offers that will support your followers. For example "Free Ebook: 10 mistakes to avoid" will work very well.
3. Monitor industry terms with Twitter search.
As I mentioned before, Twitter Search is a free and powerful tool for understanding what‘s happening on Twitter. However, you don‘t want to use it just to search for mentions of your company name. Instead, search for common industry phrases and questions to help identify prospects. Once you find people who could be solid prospects for your business, start a dialogue with them, and share content from your blog to help answer their questions.
4. Participate in Twitter chats.
Twitter has helped form an abundance of micro-communities that have self-organized around certain topics. They normally discuss industry issues in the form of a Twitter chat. These chats are organized discussions that happen at a set day and time each week. They use a specific hashtag to tag and aggregate the conversation. This Public Google document is a great resource for determining if your industry has a Twitter chat.
5. Connect your blog to Twitter.
Businesses who blog actually have more Twitter followers than businesses that don‘t. This is likely due to the fact that blogging provides businesses with more interesting content to share on Twitter. Since every business should have lead generation calls-to-action on their blog, connecting your blog to your corporate Twitter account can be a great way to drive more leads from Twitter.